As consumers in today’s digital world, we’re used to giving away huge amounts of personal data. In theory, much of these data are intended to help firms provide better, more personalized service. But as customers become increasingly aware of the risks of their information being stolen by hackers or misused or sold to third parties, they’re looking for stronger privacy protections. Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.
A insight.kellogg.northwestern.edu blog post based on the research by Itay P. Fainmesser, Andrea Galeotti, Ruslan Momot, Yanzhe (Murray) Lee and Sentao Miao, published on October 4, 2021: https://clario.co/blog/which-company-uses-most-data/