Ask a roomful of people if they care strongly about the environment, and just 55% will agree that they do. Ask about data privacy, however, and you’ll find far more agreement, a remarkable 74% of people now rank data privacy as one of their top values. It’s a sign that companies need to take privacy seriously not just because it’s a legal requirement, but because it’s a core value for their customers.
A venturebeat.com article by Jonathan Joseph, Ketch published on August 31, 2022: https://venturebeat.com/security/data-privacy-truly-matters-to-your-customers-its-time-to-make-it-a-core-business-value/